13 Jul Baoli EMEA grows in Russia
The Russian market is emerging as one of the main markets for Baoli EMEA. This important development caused Baoli EMEA to invite Russian dealers in Italy for communication about the network , as well as receiving product training and planning future steps.
Lainate, 2018 July 3th – In the “Logistics World Cup” there’s a winning team which is obtaining some important scores in Russia, which is hosting Football World Cup. This is Baoli EMEA, a key player in the international forklift market , currently present in 26 countries. From January to June 2018 sales to Russia already exceeded the total of 2017. These results caused Baoli EMEA to arrange an important meeting in company’s headquarter in Lainate (Milan) dedicated to representatives of 6 Russian dealers .
The meeting was a great occasion both for new and old dealers to receive training on Baoli products, attending a touch and feel session on the trucks and to personally meet in person all the colleagues of Baoli EMEA. The visit included a tour of the office and warehouse facilities, so that all the Russian dealers could know and feel directly how much KION Group is committing to Baoli brand. Baoli EMEA took the opportunity to present the new website section in Russian language, yet another added value for a brand which is differentiating significantly from competitors by investing resources and energy in pre-sale assistance for the dealers and as well a professional after sales service thanks to experienced long serving staff.
Russia represents one of the key markets for Baoli EMEA, with a constant growth on an annual basis. In 2017 the Russian market represented 7,5% of Baoli EMEA’s total sold trucks.In the first months of 2018 the 9,5% of Baoli trucks in EMEA area went to Russia. This data makes clear how important the Russian market is for Baoli EMEA showing as well the interest generated for Baoli trucks by Russian dealers.
At the end of the three working days, a much appreciated team building session was arranged in Alfa Romeo Historical Museum in Arese (Milan), during which Russian dealers could experience the history of one of the greatest automotive brands in the world a few steps away from Baoli EMEA’s HQ.