Company

Baoli – a brand of the KION Group

As part of the global intralogistics company KION Group, Baoli EMEA S.p.A. offers its customers a range of solid and robust industrial trucks and guarantees a high quality of service. Baoli trucks combine European development and engineering expertise with a cost-efficient production base in China. We make material handling decisions easy for customers who seek reliable, easy-to-use and easy-to-maintain trucks for their day-to-day operations. Safe and simply designed trucks, well-engineered and CE-compliant, ensure reliable and straight-forward operation at affordable costs. Thus, Baoli creates high customer satisfaction in their respective fields of application. This is Baoli – practical and robust forklifts from an experienced international team at good value for money!

Baoli EMEA S.p.A. was established as a new organisation in 2018, which replaced and expanded the brand’s existing structure in Europe, Middle East and Africa (EMEA). Since 2009, the forklift brand – initially founded in China in 2003 – has been part of the KION Group. With its head office in Milan, Italy, Baoli EMEA operates in more than 50 countries with over 350 dealers. The international player provides its customers in-depth experience and expertise in sales, after-sales, and marketing. Their professional local dealer network guarantees a high quality of service. Two modern production facilities in China meet the highest production standards. Baoli EMEA runs a central product and spare parts warehouse in Northern Italy, with a floorspace of around 14,000 square metres, including more than 10,000 square metres dedicated to spare parts. Over 1,000 trucks are on stock for immediate delivery, making Baoli EMEA a fair and flexible partner for its dealers and customers.

Become a Baoli dealer

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We make material handling simple

The Baoli brand offers solid and robust forklift trucks without unnecessary extras at a fair price-quality ratio. Our reliable and easy-to-use equipment provides customers with affordable solutions for everyday material handling. The Baoli product range consists of electric and internal combustion counterbalance trucks with a load capacity from 1.5 to 10 tonnes as well as a variety of warehouse equipment such as low lift and high lift pallet trucks.

Solid, well-engineered and safe forklift trucks – with CE conformity

High customer satisfaction with trucks optimally matched to their applications and uncomplicated order processing

Easy-to-operate and easy-to-maintain at affordable prices

Experienced international team with headquarters in Italy and a wide dealer network

Wide range of trucks on stock and fast delivery from central warehouse in Europe


Baoli services

Based on a well-organised structure in Europe, the Middle East and Africa, Baoli EMEA S.p.A. guarantees a high level of after-sales support. Through direct maintenance trainings and professional support across the EMEA region, our customers can rely on our dealers’ advice and expertise. One of the largest spare parts warehouses of our industry in Europe, located in Italy, ensures availability and fast spare parts delivery.

Over 350 service sites in EMEA countries – still expanding

Initial truck service check-up before shipment

Constant availability of spare parts in stock

Short-term delivery within Europe

Continuous service support for all dealers